Angular momentum algebra, Wigner-Eckart theorem

This relation can in turn be used to compute the expectation value of some simple reduced matrix elements like $$ \langle \Phi^J||{\bf 1}||\Phi^{J'}\rangle=\sum_{M,M'}(-1)^{J-M}\left(\begin{array}{ccc} J & 0 & J' \\ -M & 0 & M'\end{array}\right)\langle \Phi^J_M|1|\Phi^{J'}_{M'}\rangle=\sqrt{2J+1}\delta_{JJ'}\delta_{MM'}, $$ where we used $$ \langle JM J'M' |00\rangle =\frac{(-1)^{J-M}}{\sqrt{2J+1}}\delta_{JJ'}\delta_{MM'}. $$